UFC Strike Event: "Mint My Moment"
Creative Direction
At 2023 UFC IFW, Strike had an in person booth where attendees could capture live footage of them selves and have that footage made into their own video "moment".
My team collaborated with the Concept labs marketing and engineering team to create material for the 360 booth, the video kiosk and the final product delivered to the attendee.
Event Aspects:
360 Booth
The 360 booth was an 8ft tall circle which had a camera that encircled the attendee holding a champion belt. Users were required to fill out their contact information so we could send them their moment for minting.
Informational Video Kiosk
While attendees waited in line for their capture, an informational video about the product was playing. This event was geared towards converting new users who were UFC fans but not familiar with the product.
Moment
Using the footage provided by the user, the tech team creating a custom construct bespoke to that user. The Intent was to create an exciting and engaging experience which would compel the user to engage.
